Rich Cooper

The Top Shelf       Man

How the top 5% of men build wealth, live life on their terms, & keep high-value women

The Unplugged Alpha

The No Bullsh*t Guide to Winning With Women & Life (2nd Edition)

61rEP9XfLzL._SL1500_
Version 1.0.0

Most men live their lives on the bottom shelf – settling for mediocrity, avoiding discomfort, and wasting time on habits that weaken them. They’re distracted, broke, out of shape, and desperate for validation. That’s exactly where society wants them to stay.

But real masculine men reach for the Top Shelf. They fight for it. They discipline themselves to earn it. And once they get there, they don’t apologize for it.

This book is for the men who are ready to rise above the noise, who are doing the work to level up, and who want nothing more than to live unapologetically as Top-Shelf men.

Inside, you’ll learn how to:

  • Build life-changing wealth with six proven methods that you too can replicate.
  • Pinpoint your position with The Four Quadrants and chart a practical path to the Top Shelf.
  • Adopt an acceptance and understanding mindset so you can take back control of your life.
  • Decode today’s modern women so you can see the truth and avoid being their “Plan B.”
  • Identify green flags in women so that they truly complement your life and your mission.
  • Work with hypergamy to naturally remain a woman’s best long-term option.
  • Counter desire-killing habits so that you can keep the attraction alive in a relationship.
  • Stack the odds in marriage by knowing when it works, but also how to protect yourself.
  • Find your tribe and build a brotherhood of like-minded men that multiplies results.
  • Apply Steve’s actionable guides for leveraging AI in business, life, divorce, and more.

Most men today are sent off into society with a broken belief system, which they use to make choices, that get them terrible results with life and women. Men have been conditioned to be the quintessential “nice guy.” They’re trained to be overly humble, kind to a fault, and that just “being themselves” is enough to attract and keep the woman of their dreams. 

 Men are told to believe that conventional masculinity is toxic, and to put women ahead of their own interests, passions, and purpose.This has led to an entire generation of men forming very unhealthy attachments to women that they, unfortunately, often make their sole focus of their lives. 

The playbook to women and life has changed, but most men missed the memo. 

Do you want to succeed, and level up in every area of your life? 

If so, then The Unplugged Alpha explains: 

  • The importance of maximizing your looks, money, social status, and game.  
  • Why it’s essential to get genuine burning desire from a woman who wants to date you. 
  • The top 20 red flags that you must vet women for a long term relationship. 
  • How to become one of the top 20% of men that women swipe right for on online dating. 
  • Why smart men avoid marriage. And much more. 

This book exposes the comforting lies you’ve been told throughout your life for what they really are. Enabling you to become a truly authentic Alpha that chases excellence, and leads a successful passion-filled life

The 2nd Edition of The Unplugged Alpha expands upon the concepts and experiences delivered in the original release, which has gone on to help over 200,000+ readers to focus on chasing excellence in their lives. In turn, giving them not only the cold, hard truth, but also the skills needed for choosing women that truly compliment them and their life vision.

Units Sold
0 +

What The Customers Have to Say: