Rich Cooper


Richard Cooper

Richard Cooper is an entrepreneur, private equity investor, content creator, best selling author, speaker, and high performance coach.

Best known for his YouTube channel Entrepreneurs in Cars, and best selling book for men, The Unplugged Alpha, Richard has over 200 million video views from content that has helped many unplug from lies around relationships, money and self care.

From 2003 to 2019 Richard founded, and ran Canada’s most successful private debt relief company, eliminating well over 1/4 billion in unsecured debt for debt riddled Canadians.

Total Debt Freedom Inc. is still operating today, and he maintains an advisory role. During his tenure as CEO, he was awarded by Profit magazine 3 times for hypergrowth, awarded for top company culture by World Blue, and he was nominated by Ernest & Young for ‘Entrepreneur of the year.’

Richard Cooper is a passionate entrepreneur, and High Net Worth Coach with a strong interest in helping others achieve excellence.

richard cooper



You name the event, Richard Cooper’s probably attended it. he’s spent well over $250,000 attending learning events, and putting himself in rooms where he’s not the smartest person in the room.

Richard Cooper’s attended groups and events like: Entrepreneurs Organization Universities, Toronto EO Learning Events, Mastermind Talks, Awesomenessfest, Maverick Business Adventures, The Brotherhood etc.

richard cooper kevin o'leary

Coached By

The Best

Richard Cooper has spent tens of thousands mentoring under the most highly sought after business coaches in the world. Pictured above is Cameron Herold in Rich’s office, best known for growing a business from 2 million to 106 million in sales over 6 years and was pivotal in my hypergrowth phase.

richard cooper cameron herold

World Class


Richard Cooper’s debt relief business has received awards for world class culture, and he created work environments that attracted, and retained the best employees.

You’ll learn how he did it, and why today he now prefers being a ‘company of one’ with no employees.

richard cooper


The Best

Richard Cooper’s been studying greatness in business since his early 20s, and toured some of the finest, and most profitably run businesses in the world.

Zappos, Aston Martin, I Love Rewards, Tech 4 Kids, 1-800-Got-Junk, G Adventures, Toronto Social Sports Club etc. He’s seen what works, what doesn’t, applied the best systems and left behind the fluff.

richard cooper entrepreneurs in cars


Richard Cooper is a highly sought after professional speaker and has delivered powerful talks to standing ovations.

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Richard Cooper’s spent millions of dollars on marketing campaigns including radio, fax broadcasting, pay per click, pay per view, television and email marketing.He’s seen what works, and what doesn’t.

Richard Cooper knows how to build a large, loyal audience, and will explain why he spends zero dollars on marketing today.

richard cooper